Graphic Source : www.caliber.com
Data Source: 2011 Census – Map by Maptitude
Most businesses develop their websites as a way to promote their business, to advertise their latest information, to showcase products and to be a point of contact to their clients and customers. However, if your website is unilingual, you could be missing out on a larger Canadian audience that could in turn lead to more sales and profitability.
Statistics Canada’s Canada Year Book 2010 shows that Canada’s eastern provinces (Newfoundland, Nova Scotia, New Brunswick, Prince Edward Island and Quebec) have a population of nearly 10 million people, and the first language of over 60% of those provinces is French. Last year’s The World in 2010: ICT Facts and Figures report tabled by the International Telecommunication Union suggests that “…in 2010, the number of (worldwide) Internet users will surpass the two billion mark, of which 1.2 billion will be in developing countries.” It is becoming essential for entrepreneurs to acknowledge the variety of languages that exists in the marketplace and to research the various language profiles of their target customers.
The reality is that depending on the industry your business is operating in and your customer base, having a website in only one language could be detrimental to your longevity.
If you are thinking about broadening your business’ reach, consider using both English and French to promote your business.
(Ref: Government of Canada)
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